SWOT-Analysis

SWOT stands for Strength, Weakness, Opportunities and Threats and its a structure planning method for accessing SWOT. It is a 2x2 matrix that is helpful for finding the factors that are helpful and harmful for your business.

Strength:
          It is internal and we could control this. This is Positive.
          Example: what are you good at?, your Uniqueness?, your advantage, my personal qualities?, etcs..,
Weakness:
         It is also internal and we could control this also. This is Negative.
         Example: What are you bad at?, your disadvantage?,
Opportunities:
         It is external and we could not control this. This is Positive.
         Example: Getting partnerships, funds, etcs.,
Threats:
        It is also external and we could not control this. This is Negative.
        Example: new legislation passing, tax increasing, etc.,


Use:

• This is the most useful and using tools for internal and external analysis of your organization. 
• strategy building for your organization
• Matching, to find competitive advantage by matching the strengths to opportunities
• converting our threats/weakness into opportunities and weakness by conversion strategy.

How to use:

• Download the template from the internet.
• Sit with your team if you are doing for your organization or sit alone without any disturbance if it is personal one.
• Brainstorm at the strength and weaknesses.
• Brainstorm at the Threat and opportunities.
• Brainstorm how to make use of  strength and opportunity and how to get out of weakness and threats.
• Build Strategy, Plan and execute.